CBE was started in 2007 by Elly Green, who designed the original pattern as the culmination of her search for the best hooded sweatshirt available. Alongside of an outstanding design, she set out with one goal in mind; to have the whole production completed entirely in Toronto. Mission accomplished. From the milling of the fabric to the printing of the hang-tags, all of the production has been done within 50 km of the CBE studio. CBE debuted in a few consignment stores in Toronto and is now found in stores across the country from Vancouver to Halifax and also in a handful of US retailers.

“In an ocean of hoodies, designer Elly Green has created the perfect one. It is rare to be around when a fashion item is launching and has the right stuff, like when the first Red Tags or C huck Taylors hit the market, but this is one.”
- Canadian Design Resource

“With clothing now-a-days mostly made for a disposable trend-shifting market, I wanted to make something fresh yet lasting and all within my city limits and that is exactly what you’ll find in a CBE hoody.”
- Elly Green